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Press Coverage

MarketOrders Head of PR & Coms featured in PR on the Go

MarketOrders Head of PR & Coms, Caroline Hoffmann, got featured in an article about the difference between PR and advertising. When asked to give an example, she explained her strategy and highlighted MarketOrders’ success!
She said: “PR is about persuading and influencing people through unpaid methods. Advertising is usually used to promote, sell a product. PR is used to build, protect and enhance the image of a brand. PR has more credibility because, allegedly, it is independently verified by a trusted third party, rather than purchased. And this is what makes PR trustful.

Would you trust a sales guy who wants to sell a product, or someone like you and me who has no ties with the company, who actually tried the product and shares his feelings and opinion about it? We all know the answer.

As a startup, you need to know what your objectives are before choosing whether you should do PR, advertising, or both. Both tactics have different outcomes answering different needs.

Example:

The last campaign I’ve worked on was MarketOrders crowdfunding campaign. We started working on the press relations 6 months before the campaign was launched.
NB: we didn’t have any budget for advertising, at all.

Outcomes:

• Over 100 mentions in the press.

• Over 20 awards nominations.

• The campaign overfunded at 112%, raising a total of £439,840.

• 95% of the investors heard of us outside of the crowdfunding platform, through PR.

How did we do it? In a nutshell, we focused on the innovative technology of the business, its benefits, and raised the profile of the company’s Co-Founder as a woman in tech, successful entrepreneur and an authority in her field.”

You can read the full article here.

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Press Coverage

MarketOrders awarded for Excellence in Supply Chain Optimisation at SME Business Elite Awards

We are proud to announce that MarketOrders has been awarded for Excellence in Supply Chain Optimisation at SME Business Elite Awards.
Ram Krishnna Rao, CEO & Co-Founder of MarketOrders, reacted to the news: “We have been working diligently for years to innovate and upgrade an outdated supply chain system. For MarketOrders to be awarded as winners for supply chain optimisation is a fantastic achievement as we have been pioneering the use of technology and digital innovations to streamline the supply chain and bring much-needed efficiencies in the gold and diamond jewellery industry.”
Sukhi Jutla, COO & Co-Founder of MarketOrders, added: “It’s fantastic to be recognised for the innovations we are bringing to the gold and diamond Jewellery industry with our pioneering work at MarketOrders, which utilises frontier technologies such as blockchain, artificial intelligence and sensors to ensure transparency in the supply chain. This award strengthens our position as leaders in this field and it’s an honour to be recognised. Thank you.”
 

To find out more about the 2019 SME Business Elite awards winners, click here to access the Q3 issue of SME News Magazine (full list of the winners is page 43).
MarketOrders has been nominated for over 25 awards! Find them all on our Awards section.
 
Click here to see the first cover of the issue
Click here to access the full list of winners
 

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MarketOrders News

MarketOrders awarded for Excellence in Supply Chain Optimisation at SME Business Elite Awards

We are proud to announce that MarketOrders has been awarded for Excellence in Supply Chain Optimisation at SME Business Elite Awards.

Ram Krishnna Rao, CEO & Co-Founder of MarketOrders, reacted to the news: “We have been working diligently for years to innovate and upgrade an outdated supply chain system. For MarketOrders to be awarded as winners for supply chain optimisation is a fantastic achievement as we have been pioneering the use of technology and digital innovations to streamline the supply chain and bring much-needed efficiencies in the gold and diamond jewellery industry.”

Sukhi Jutla, COO & Co-Founder of MarketOrders, added: “It’s fantastic to be recognised for the innovations we are bringing to the gold and diamond Jewellery industry with our pioneering work at MarketOrders, which utilises frontier technologies such as blockchain, artificial intelligence and sensors to ensure transparency in the supply chain. This award strengthens our position as leaders in this field and it’s an honour to be recognised. Thank you.”

 

To find out more about the 2019 SME Business Elite awards winners, click here to access the Q3 issue of SME News Magazine (full list of the winners is page 43).

MarketOrders has been nominated for over 25 awards! Find them all on our Awards section.

 

Click here to see the first cover of the issue

Click here to access the full list of winners

 

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MarketOrders News

MarketOrders Co-Founders invited to visit the Assay office

This week our CEO, Ram Krishnna Rao, and our COO, Sukhi Jutla, were personally invited to visit the Assay office in Birmingham. During this trip, they discussed how to work together to better serve our retailers and provide them with the services they need.

This is an exciting next step in the continuing growth of the MarketOrders journey.

The Assay Office in Birmingham is the home of the UK hallmarking for precious metals including gold and silver.

When gold and silver jewellery products are shipped from the suppliers, it is the responsibility of the retailer to ensure they have adequate hallmarking.

This is where the Assay office comes in. They are an independent entity which was created from an Act of Parliament and is over 240 years old! Each piece of jewellery that is hallmarked undergoes thorough checks to ensure that the consumers are assured they are getting the right quality of products.

The assay office not only does hallmarking but also offers these services:

  • Assaying, hallmarking & laser marking
  • Analytical testing & quality assurance
  • Diamond & tanzanite grading, pearl & coloured gemstone identification
  • Jewellery, watch & silverware valuations
  • Training, conferencing and heritage events

We got to have a behind the scenes tour but we couldn’t take any pictures for security reasons; so you will have to use your imagination!

Rest assured, the building is guarded day and night. There are plenty of measures in place with the thanks to the volume of gold and other precious metals that pass the doors on a daily basis.

This continues to be a fascinating industry and we also see many opportunities with how MarketOrders can work as a partner with the Assay office and also how we can digitise most of the processes. Stay tuned for more progress!

 

A special Thank You, to the Head of Business development Natalie and Marie.

Learn more here https://theassayoffice.com/

 

 

 

 

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MarketOrders News

From Prehistoric Roots to Blockchain Technology, A History of Trade.

From commodity money to the birth of fiat currency and the now worldwide popular cryptocurrency Bitcoin, money, as we know, is not done evolving or surprising us. But are these changes beneficial or disrupting something that already works? We’ll find out.

Origins of trade

Trade originated in prehistoric times. Prehistoric people bartered goods and services from each other when modern money was never even thought of.

Peter Watson dates the history of long-distance commerce from circa 150,000 years ago.

Trade is believed to have taken place throughout much of recorded human history, but not as we know it today. Commodity money, which are objects with a fundamental value like rare seashells, whale’s teeth, and cattle, was the only the way people traded for many years. And we can imagine that it was an easy way as a cow has probably the same value in England as it has in any other country, unlike today’s currencies.

As the system of commodity money evolved in many instances it then became representative money. This first stage of currency metals was used to represent stored value by the Romans.

In the 16th century, Holland was the centre of free trade, imposing no exchange controls, and advocating the free movement of goods. Visionary? You tell me!

The Great Depression was a major economic collapse that ran from 1929 to the late 1930s. There was a great setback in trade and other economic indicators during this period.

The lack of free trade was considered by many as a principal cause of the depression causing stagnation and inflation. Only during World War II, the recession ended in the United States. Also, during the war, in 1944, 44 countries signed the Bretton Woods Agreement, intended to prevent national trade barriers, to avoid depressions. At that time, governments were moving slowly towards borderless trade, which will later on, be enabled by a certain blockchain technology…

Today, trade is merely a subset within a complex system of companies which try to maximize their profits by offering products and services to the market (which consists both of individuals and other companies) at the lowest production cost.

A system of international trade has helped to develop the world economy in combination with bilateral or multilateral agreements, to lower tariffs or to achieve free trade, has sometimes harmed third-world markets for local products.

 

Cryptocurrency, the Trade 2.0?

The evolution of trade has brought some amazing innovations and eased global commerce, but also left behind developing and unbanked countries, until… 2008, the invention of Bitcoin and its innovative manner of using blockchain technology to enable peer to peer transactions.

What does that exactly mean for developing countries?

It means the world!

They can now transact globally whenever they want, however they want, setting up their own prices, cutting off the middlemen, all of this just by using a mobile phone.

No need for a computer; no need for a bank; no need for an intermediary; instant, borderless transactions. How wonderful?

Cryptocurrencies and blockchain technology have already started revolutionising the way people transact and have opened many doors to third-world markets.

Nowadays, businesses can already buy and sell online (B2B & B2C), using cryptocurrencies on marketplaces like ModulTrade, Forra, and Shopify.

Have a look at this map to find out what shops accept cryptocurrencies around the world!

 

MarketOrders, disrupting the outdated processes of the gold & diamond industry

At MarketOrders, we understand that cryptocurrencies put the power right back in the hands of small and developing businesses, which is why we’ve decided to use blockchain technology within our platform.

Our marketplace enables small retailers to get the products they need faster, cheaper, directly from international manufacturers. By cutting off the middlemen, both parties, retailers and manufacturers, win, by selling and buying at the right price.

Our CEO Ram says, ‘Our retail customers and suppliers face unnecessary delays in receiving their products as the supply chain is held up with complicated paperwork and international payments taking weeks to settle. We intend to use the power of blockchain to digitise the documentation to process the products and get them shipped faster internationally while allowing our customers to use the MarketOrders native token as a way to settle payments in a matter of minutes rather than days or weeks.’

And that’s not all; blockchain technology brings transparency to an outdated supply chain system and ensure the provenance of the products and their legitimacy.

The future is now, and we’re seizing it.

Learn more about MarketOrders here.

 

Sources:

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Press Coverage

MarketOrders CEO quoted in Finance Magnates about wash trading in crypto

Our Co-Founder and CEO, Ram Krishnna Rao, recently gave his opinion about wash trading in the cryptocurrency industry, in the Finance Magnates article “Six Months After Bitwise, Wash Trading Lives on in Crypto”.
He said: “It’s a lot easier to wash trade small market cap tokens than large market caps,” he said. “However, with investor sentiment on a decline, these small caps have noticed it’s an illegal and temporary solution and ultimately unless there’s developer growth, the outcome of the project will dwindle and the price will move proportionally to BTC, almost all the time.”
Along with Ram, other experts gave their opinion:

  • Mitesh Shah, Founder & CEO of Omnia Markets
  • Igor Chugunov, CEO and Founder at Credits Blockchain Company
  • Peter Wood, CEO of CoinBurp
  • Nir Dovrat, CEO of Algoz

 
Read the full article HERE.
Thank you very much, Rachel McIntosh, for this great article.
The article has been relayed in other publications such as Business Telegraph, French publication BlockBlog, and Chinese publication 0xzx.

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Press Coverage

MarketOrders COO quoted in E-Crypto News article about the uses of blockchain technology

MarketOrders COO, Sukhi Jutla, was recently quoted in E-Crypto News article ‘What Are The Many Uses Of Blockchain Technology? Experts Give Their Opinion (Exclusive)’.
She said: “Blockchain can be used in the publishing industry allowing authors to publish direct to the market and receive payment instantly when books sold. I did this with my book.
I’m also developing a blockchain-based supply chain solution to track the movement of gold and diamond jewelry from the supplier to the retailer”.
Read the full article here.

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MarketOrders News

MarketOrders COO at the Women in Tech Festival UK 2019

The Women In Tech Festival UK 2019 was held at The Brewery, London on the 17th of September where our COO and Co-Founder, Sukhi Jutla, was in attendance and also panel moderated the session ‘ Ready, Set, Start-up!’.

Sukhi commented: “This festival is important for us to attend as we believe, as a tech company, that the future of tech needs to include everyone and that includes women.”

She added: “Conferences like the Women in Tech Festival are so important to allow communities to come together and showcase female tech talent as well as providing an opportunity to network and learn about how to embark on a career in the tech field as a woman”.

Attended by thousands of people with 3 parallel stages and hundreds of hours of talks and workshops, this festival centred around how to support women’s careers in the tech field as well as sharing stories and challenges in the start-up world.

Sessions throughout the day were varied and included practical tips on how to jump-start a career in tech, understand how to build teams and taking care of your mental wellbeing. Sessions covered topics such as:

  • How women can ‘own the room’ when they deliver talks and presentations
  • Striking a balance between work-life, home-life and the sacrifices being made.
  • How to manage the unpredictable and demanding expectations of the tech industry.
  • How can companies create a culture that enables you to look after yourself.

 

Sukhi moderated a panel with four incredible female women who are all on different stages in their tech journeys:

  • Gemma Bloemen – Elder
  • Julie Fedele – TwoFeetin
  • Myrto Lalacos – L Marks, AccelerateME
  • Kike Oniwinde – BYP Network

Sukhi shared her journey into becoming a tech entrepreneur
(having been a corporate worker turned life coach turned author turned entrepreneur!).

It is the perfect example that you can re-ivent yourself and adapt to any career changes as long as you are willing to keep learning new skills.

If you missed it you can watch this short clip (on LinkedIn) where the panellists concluded by sharing their top tips for attendees to take away (with thanks to Kate Wood for the footage).

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Press Coverage

MarketOrders Co-Founder quoted in CCN about Deflation with negative interest rates & Bitcoin

MarketOrders Co-Founder, Sukhi Jutla, was recently quoted in CCN article “Deflation with Negative Interest Rates Is Bullish for Bitcoin”.
She said: “With negative interest rates, there is less of an incentive to save and an incentive to spend. Bitcoin, like the asset gold, stores value and are equal to current spending power. Therefore it makes sense to invest more into bitcoin when interest rates are low.”
She added: “Negative interest rates raise the attractiveness of age-old stores of value like gold and Bitcoin, [which] also behaves in similar ways to gold in that there is a finite and limited supply and has real exchangeable value.”
Read the article here.
Image: AFP PHOTO / JOHN THYS
 

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Press Coverage

MarketOrders COO quoted in CCN about Global Monetary Policies & Cryptocurrency

MarketOrders COO, Sukhi Jutla, was recently quoted in CCN article “3 Global Monetary Policies That Are Bullish for Cryptocurrency”.
She said: “There is no doubt that Monero stands out from other cryptocurrencies because of the privacy it provides. This is one of the features and reasons for why I predict the price of Monero will increase in the next few months and has the potential to challenge Bitcoin.”
Read the article here.