MarketOrders News Press Coverage

MarketOrders nominated for the European Women in Finance Award

MarketOrders COO & Co-Founder, Sukhi Jutla, is shortlisted for the European Women in Finance Award!

About the Awards:

Markets Media Group and Best Execution Magazine present the inaugural European Women in Finance Awards. Following the model of Markets Media’s very successful Women in Finance Awards programs in New York and Hong Kong, the European event will recognise and celebrate leading women in all corners of the financial industry.

See the list of nominees here.

Press Coverage

MarketOrders interviewed by E-Crypto News on blockchain technology

MarketOrders, the leader in global gold and jewelry business deals with unique issues that have received little attention from those who could bring the industry into the 21st century”, wrote Christopher Hamman, journalist at E-Crypto News.

He asked our team 10 questions about the jewellery industry and how technology can improve outdated processes, thus bringing more transparency, speed and trust.

Read the interview now!

Press Coverage

MarketOrders writes for Morning Lazziness on leadership skills

The most common misconception of being a great leader is of the person who stands at the front of the business shouting orders to the hundreds of staff. But this is not what great leadership is. 

Great leaders encourage, motivate, and empower their staff to keep moving ahead whilst they stand at the back. They can see what is going on and act as a mentor and guide to the rest of the company. 

Some people have facilities to lead, but it doesn’t mean that you can’t learn it.

MarketOrders CEO, Ram Krishnna Rao, wrote an article for Morning Lazziness titled ‘5 Tips To Become A Great Leader’.

Read it now!

Press Coverage

MarketOrders gets quoted in US News on Palladium investment

Palladium is a precious metal, often compared with platinum, which has various applications in the chemical and electrical industries, jewelry and dental fields.

Even though investor demand is small, the price of palladium has been outperforming other metals in recent years.

Our Co-Founder & COO, Sukhi Jutla, was recently quoted in US News article ‘Should You Invest in Palladium?’. She said: “There has been consistent growth for palladium in the past four years driven by increased demand due to increasingly stricter pollution laws, meaning manufacturers are having to increase the amount of palladium used in each catalytic converter”.

Read the article here.

Press Coverage

MarketOrders gets quoted by Coinstituency on blockchain adoption

What is the actual role of blockchain technology in the global era of digitisation?

Coinstituency answers this question in an article discussing mainstream adoption, change of ideology and suggests solutions to move forward.

Our Co-Founder & COO, Sukhi Jutla, said: “The biggest hurdle towards blockchain technology is greater adoption and it comes down to a lack of education in understanding and communicating to users how blockchain actually works and how you can benefit from it. 

The internet was around for over 30 years before it exploded and everyone was using it. She explains that the reason everyone started using the Internet is because we were able to create a user-friendly interface, which was simply the web browser that now made it easy for a non-technical user to access it. 

Before the invention of the web browser, only programmers could use and access the Internet because only they could understand the coding language behind it. The same applies to blockchain technology today. We are yet to get to a place where we have an easy to use and user-friendly interface. Even today, there are multiple steps that need to take place in order to open wallets, transact and move payments around. Blockchain technology has the additional hurdle of also not getting enough support in terms of government regulation or the lack of regulation around how to use blockchain technology.”

She concludes: “In order for any technology to thrive, you need to have an environment that is conducive to innovation and growth. Going back to the Internet, this technology was actually being created by governments and armies, which is why it had ample funding and backing behind it. We also need to have this level of support towards blockchain technology if we are going to see this technology thrive and for regular people to use it in their day to day life.”

You can read the full article here.

Press Coverage

MarketOrders gives an exclusive interview to E-Crypto News

The release of our White Paper early August has generated 16 articles in the press and caught the media’s attention. As a result, MarketOrders was recently interviewed by E-Crypto News for an exclusive.

Our Co-Founder & COO, Sukhi Jutla, answered 13 burning questions about our technology plans, blockchain technology, token ecosystem and the future of MarketOrders.

Read the article now!

MarketOrders News Press Coverage

MarketOrders gets featured in Ramesh Dontha’s new book

MarketOrders is honoured to have its startup journey featured in Ramesh Dontha‘s new book, ‘The 60 Minute Tech Startup’.

He said: “When I read stories of companies like Uber, Facebook, Airbnb getting started in a dorm room or someone’s garage, it seemed like fantasy and unreal. But when I talked to dozens of entrepreneurs for my second book ‘The 60 Minute Tech Startup’, it is all so real as many of them have done just that.

All of these people have inspiring stories. Some like Gundi had successful careers before starting their own ventures. Others like Vartika still working their way up. Someone like Kunal has built a powerhouse like Analytics Vidhya from scratch. Sukhi works on cutting edge technologies like blockchain. 

So proud and honoured to have interviewed them for my book.”

You can buy the book on Amazon here.

Press Coverage

MarketOrders gets featured on WeGate as a success story

MarketOrders was recently featured as a success story by WeGate, the European Gateway for Women’s Entrepreneurship.

The portrait includes our COO, Sukhi Jutla’s advice to women entrepreneurs who are struggling in times of COVID-19; she said:

“Running a business, at the best of times, is never an easy endeavour as there are just too many moving parts and so much to do. Through in a global pandemic and that can add even more stress and strain on continuing to push forward to just keep your head above water. 

If you find yourself in this situation know that you know your business better than anyone else and if you have already succeeded at coming this far, trust you have what it takes to find the solution to any problem that comes your way. That is the real strength of any entrepreneurs- the ability to keep pushing forward and finding a way no matter what and you can do this too.”

Read the article now.

Press Coverage

MarketOrders interviewed by Ramesh Dontha, entrepreneur expert & best-selling author

Our Co-Founder & COO, Sukhi Jutla, was recently interviewed by Ramesh Dontha for The Agile Entrepreneur podcast.

They discussed Sukhi’s background, education, her career in Finance and how she became an accidental entrepreneur. They also talked about the vision behind MarketOrders and the startup’s journey.

Watch it now, here!

Listen on Apple Podcasts, Spotify, and Cast Box!

Press Coverage

MarketOrders gets quoted on Public Relations for startups

What are the advantages and disadvantages for startups to hire a PR person in-house versus hiring an external PR consultant or a PR agency to run a campaign?

Our Head of PR & Communications, Caroline Hoffmann, answers this question in PR on the go article ‘Public Relations for Start-ups: In-house Or Outsourced?’.

She said:

“The main advantages of hiring a PR agency are getting results more effectively and save you some time. Time is money! As a startup, the trickiest part of press relations is getting the journalists’ contact details, knowing how to pitch them and getting their attention. A PR agency has already built trusted relationships with journalists and knows what they’re interested in, which helps them pitch relevant publications and be more efficient. Regarding the results, you can put KPIs in place to ensure you get minimum results every month. For example, quoted in 3 top tier publications and get 1 industry profile piece a month.

The main disadvantages of hiring a PR agency are a substantial cost and not ‘owning’ the relationships with journalists. As a startup, you usually have little idea of how much a PR agency costs. Price can range from £1000 to £10,000 for the same service. I’d say the average price for press relations is £1500 for a great freelancer and £4500 for a great agency.

It can also be difficult to know which agency pitches for organic content and which agency pays for coverage in unfaithful ways. I’d say if an agency tells you they can guarantee you coverage in Forbes and the Financial Times, run away! No one can guarantee press coverage unless they’re using illegal ways to get it.

The second disadvantage is not owning the relationships with journalists as every communication you’ll have with them will usually go through the agency. This means you’ll not be directly in touch with journalists and will not be able to stay in touch the day you stop working with the agency. This is why as a startup, you should try to do some in-house PR using free tools like HARO or Qwoted so that you can build and own the relationships with journalists.

At MarketOrders, when we started we didn’t have any budget to allocate to PR and used free tools like HARO, Qwoted and our network (don’t underestimate the power of your network!). After 6 months of work, we got fantastic results:

  • Over 100 articles in the press, including The Sun, The Telegraph, City AM, Startups Magazine, Business Cloud, Management Today…
  • Over 20 awards nominations.
  • Our crowdfunding campaign overfunded at 112%, raising a total of £439,840.
  • 95% of the investors heard of us outside of the crowdfunding platform, through press coverage.

Moral of the story? If you can afford it, have someone in-house to manage your PR and hire an agency to get top tier press coverage and high-quality articles, which are harder to get. Building your profile and credibility using free tools on a day to day basis is very rewarding and also makes the agency’s job easier. You can also hire an agency only for a 4–6 month campaign to launch a specific product or service.”

Read the article here.