Revolutionising the jewellery retail industry with blockchain and AI

 

So much of the world has been revolutionized by technology yet the retail jewellery industry is still lagging behind.

 

The gold and diamond jewellery industry is still relatively untouched by the benefits of technology and this traditional industry which is run on trust has still not fully embraced the benefits that technology can bring to this sector.

 

It’s no longer enough to just have an online digital presence. The tech world is moving ahead fast with the rise of the blockchain, artificial intelligence (AI and machine learning (ML) that are all playing a critical role for the SME markets in general. these technologies are now being harnessed to authenticate products, speed up transactions and understand their customer profiles better in order to serve them in more new and innovative ways.

 

How SMEs can harness the power of new tech

MarketOrders is on a mission to harness the power of blockchain and AI in small retailers to bring in a new level of innovation.

 

At MarketOrders, we are excited about how innovation can be introduced into the retail industry via the application of the Blockchain and AI.

 

Since the gold and diamond jewellery industry is very new to technology and innovation, there is a huge unmet need in this market which will give rise to new opportunities and possibilities. This, in turn, will unlock a huge amount of potential.  Blockchain and AI will give superpowers to small retailers who are better able to compete.

 

Small retailers especially those who only have brick and mortar shops are bogged down with complex and chaotic systems as most of the processes are conducted offline.

 

Just imagine the efficiencies that could be created when the SMEs embrace digital processes and look to the blockchain and AI to help them better reach their customers and serve them in new ways.

 

Small retailers not only have the potential to transform their businesses but can change or adapt the way they interact with customers.

 

The Rise of Smart Retailing

In this digital experiential economy, the customers first point of interaction is now online and mobile through their smartphones. It is vital SMEs can embrace mobile technology and ensure they are able to reach their customers in the way they engage with technology. We call this the rise of Smart Retailing

 

Today there are more phones than people in the world. MarketOrders will democratize access to smart retailing in the way that Google democratized access to information.

 

Having MarketOrders as a technology partner, retailers do not need to build technology but just plug into our ready-made platform.

 

The Gold Jewelry and Diamond industry are ripe for disruption

The coming revolution in the space of Blockchain and AI into smart retailing can only come from digital upstarts such as MarketOrders rather than any retail unit or existing retailers collectively because today’s industry disruptors tend not to be incumbents.

 

In years to come, Blockchain, AI and Automation in business practice will be viewed like how people viewed the internet; an essential part of the business like smartphones are today.

 

Stay up to date with the latest news by signing up to our newsletter here: https://marketorders.net/

 

Written by CEO & Founder, Ram Krishnna Rao

 

Creating the future of millennial retail with cryptocurrency

 

While the volatility is positive for speculative investors, it is also causing more hesitancy on the part of consumers to use it as a reliable fiat currency alternative. Unfortunately, the cryptocurrency craze has attracted too many ICO startups whose intentions are focused solely on watching their valuation being pushed to the pinnacle by the speculators. Often, there is no other utility outside of their cryptocurrency merely being a way to inflate their bank accounts.

 

MarketOrders solves the problem and challenges faced by offline retailers in dealing with millennial generations of consumers by creating a tech marketplace for them. Millenials are Smartphone driven and attention deficit and need to be able to access information on demand and on their mobiles.

 

 

photo credit: https://pixabay.com/en/office-meeting-business-partners-336368/

 

How is MarketOrders solving this challenges?

 

MarketOrders is bringing a Converging platform for offline retailers to future proof it by embracing new technologies using blockchain technology- NOT the least of which is the advent of cryptocurrency.

 

Blockchain invented a trust-less decentralized currency, owned and transacted by entire communities and movements. This could not be accomplished with traditional [fiat] currency in the circulation.

 

photo credit: https://pixabay.com/en/block-chain-shaking-hands-handshake-3468276/

 

 

For the first time in the modern history, communities can be served by currencies of choice without geographical boundaries, language, race, and religion restriction.

 

Despite a multifold of possibilities this new technology presents, it is critical that MarketOrders focuses initially on embracing this digital era and the millennial uprising that is causing disruption to offline retailers [brick and mortar].

 

This trend is being driven by a desire to tap into the rise of the experiential economy.

 

This experience became the blueprint for every brick and mortar shops. Digitization brings so much of convenience but customers are still looking for surprises and spontaneity in their shopping experience, which can only be achieved with a physical environment.

 

This actually creates positive tension between convenience and smart shopping with the experiential element to it and bring realization to an entire retail industry that in today’s digital and fast-moving technology world, only remain constant is the change.

 

Therefore, retailers are under pressure to move quickly to implement technology into their business. Retailers are constantly seeking technologies to both bolster customer experience and increase efficiency. To execute this vision of online and in-store experiences powered by technology, retailers need to leverage the critical skill sets of both business leaders and infrastructure and operations professionals, which can be very expensive for small retailers.

 

Written by CEO & Founder, Ram Krishnna Rao

 

Why the future of retail sits at the intersection of e-commerce and the physical retail shop?

 

The digitisation of Gold Jewellery Industry on MarketOrders platform becomes location agnostic and open to global gold jewellery industry which can constantly evolve by investing in and building Unique IP that will add value for every participant on the platform.

 

In order to make MarketOrders a strong marketplace for the gold jewellery industry, MarketOrders must continue to invest heavily in machine learning, blockchain technology and data – analytics capabilities to gain and gather intelligence from trade data flow.

 

 

MarketOrders enhances the intersection of e-commerce and physical retail stores. Retailers understand that strong customer engagement can only be achieved by implementing new innovation and new technology. This realization causes retailers to think about the need to innovate. They are constantly seeking to evolve and innovate. To execute this vision of an in-store experience powered by technology, retailers need to leverage the capital-skill set of both infrastructure and operations which can cost them a fortune.

 

Keeping in mind that retailers are prime for fresh ideas and new approaches, MarketOrders platform introduces new technology to retailers to help elevate the customer experience and create an incentive for shopping offline and driving purchase intent by increasing the visibility of demand  by allowing retailers to discover product of relevance, reduce shoppers frustration and help create pleasing experience and increasing chance of customer delight.

 

We believe that the future of retail sits at the intersection of e-commerce and the physical retail shop. MarketOrders will bring and enhance these two experiences into a seamless integrated and complementary approach.

 

 

The ultimate goal of MarketOrders is to help retailers to leverage real-time placement for retail stores which will create a concentrated and consolidated Marketplace with retail-user interface integration with a unique point of buying. This will enable and optimize retail buying to be unique, personalized and enable customisable experiences and pushes retailers to know who is their customer in the rise of the experience economy.

 

Today, the world is entering a new phase of globalization where digital technology is rapidly changing the nature of doing business. MarketOrders platform is adopting the technology to digitize the entire end to end supply chain of the gold jewellery industry in this new world across physical and digital commerce by bringing a centralized hub and digitising it.

 

Written by CEO & Founder, Ram Krishnna Rao

 

Why is the B4B model so important in today’s digital consumer world?

 

Mobile technology and the Internet have empowered consumers in a way that they are now more informed about market offers than the retailers trying to sell to them. Changing their minds or switching providers is now as easy as clicking a mouse. 

The combination of commoditization and the empowered customer makes it even more important to have a Consumer Centric Culture where the experience of purchasing is just as important as the product that has been purchased. (Check out the last post to learn more about the Consumer Centric Culture).

 

 

Therefore, business owners must be able to buy the products they need in order to customise their customer’s requirement and be able to compete effectively in todays ‘experience economy’.

 

photo credit: https://pixabay.com/en/computer-laptop-business-office-3246121/

 

From B2C to C2B

Today’s era is no longer B2C but C2B. The consumer drives the transaction. Therefore, the B2B concept of “Make, Ship, Sell” is no longer applicable and is instead replaced by the B4B concept which allows retailers to buy “On Demand”.

 

 

The B4B model encourages manufacturers to stop thinking about how they can sell more products and start thinking about understanding and actively working with retailers to arrive at a specific end result. Manufactures should be working for retailers, not the other way around.

 

 

Applying the B4B concept, MarketOrders built the platform to bring “visibility of supply and Demand” for both retailers and manufacturers by “Digitization” of the entire gold jewellery industry by centralisation. A central network platform will successfully help to map out customer needs and desires which will help retailers to practice and implement a customer centric culture in return.

 

 

MarketOrders will help retailers to discover what their customers want, create greater density with designs and selection, a transparent system and increase the ability to tap into global sellers directly and faster, which will allow speed to market.

 

 

Now, using the B4B concept, business owners will be surrounded with a customer-inspired culture. In today’s digital customer era, creating a customer centric culture is and should be a top priority for all businesses, especially independent small retailers, in order to thrive in today’s customer first world.

 

The future is centralisation

Centralisation allows data and insights to be collected from every transaction. These insights can help grow the business of the participant on the platform with greater engagement to their customer closer. The building of technology embedded on the MarketOrders platform is focused on customer experience and the customer focus is at the heart of the snowball effect.

 

 

When you add the B4B concept with a centralised network, we will help small businesses to be in better control of their success at scale.

 

photo credit: https://pixabay.com/en/jewelry-manufacturing-manufacturing-1381501/

 

Why does the gold jewellery industry need centralization?

By centralizing the supply chain in the gold jewelry industry, it gives both retailers and suppliers a greater level of visibility in terms of where to source the best products they need.

 

 

The B4B model allows the technology to be built around the customer and helps small business owners understand their customer needs. For once, there will be the ability to see buying trends within the gold markets and this data can be used to generate deep insights for retailers to help drive their business success through better decisions making. These data based insights will drive greater adoption for more business growth and ultimately lead in helping achieve targeted business outcomes.

 

What do you think of the rise of the B4B economy? Post your comments below.

 

Written by CEO & Founder, Ram Krishnna Rao

 

What is a B4B model and how can it impact the gold jewellery retailers & SMEs?

 

MarketOrders is modelling a B4B concept to enhance consumer centric culture among independent gold jewellery retailers.

 

jewelry-store-1803808_640

photo credit: https://pixabay.com/en/jewelry-store-wedding-rings-wedding-1803808/

 

B4B is ‘Business-For-Business’ and it differs from the traditional B2B model (Business-To-Business) by putting the SMEs at the heart of every transaction.

SMEs are empowered to source and order the products they want as opposed to the B2B model whereby manufacturers produce what they want and then push the products down the distribution channel with no regards as to what the SMEs need and want.

And the SME is the one who knows what they need as they face off to the end consumer on a daily basis.

By using MarketOrders, SMEs can tailor their orders to what they need and the data we collect helps them to analyse what products are selling the best. They can use this data to make better and informed decisions.

 

man-3230661_640

photo credit: https://pixabay.com/en/man-people-achievement-african-3230661/

 

There is a severe lack of such data in the jewellery trade industry but these insights are imperative and needed.

MarketOrders will be building out a detailed Data Dashboard for our SMEs so they can track and view what items sell the best.

They can use insights form this data to make better decisions and choices and ultimately be better placed to serve their end consumers. Such data can give them a competitive edge from all the other retailers, especially online, that they are now facing.

Are you a SME operating in the jewellery business? Please share your thoughts and tell us how MarketOrders can serve you better by leaving a comment below this post.

 

Written by CEO & Founder, Ram Krishnna Rao

 

Initial Gold Pendant – beautiful, personal gift idea.

Initial Pendants are great gift idea. Personal, meaningful and pretty, shinny present.

22ct Yellow Gold Initial Pendant – Star Shape 01

Original meaning blended with unlimited variety of shapes gives amazing effect of remembered souvenir.

22ct Yellow Gold Initial Pendant – Heart Shape 01

At MarketOrders.net we are connecting retailers and manufacturers around the world. Our target is to help you find products that you and your clients are interested in. Please let us know what you are looking for and we will e happy to help you find it at best possible price and time through our secure system.

22ct Yellow Gold Initial Pendants – Mixed Shapes Bundle 01

 

22CT YELLOW GOLD & CZ STONES LADIES RINGS – FANCY DESIGN / SPRING SHAPE

Fancy design rings can come in various forms and shapes.
Today we would like to share Spring Shape Yellow Gold Rings with CZ Stones.

 22ct Yellow Gold & CZ Stones Ladies Ring – Fancy Design / Spring Shape 04

Aren’t they beautiful?
To find our range of those stylish and elegant, simply go to Fancy Rings category within the Single Ladies Rings.

22ct Yellow Gold & CZ Stones Ladies Ring - Fancy Design / Spring Shape 01

As most of our products, Fancy Rings can also be found as a single product as well as in same kind or mixed bundles. 

 22ct Yellow Gold & CZ Stones Ladies Rings – Fancy Design / Spring Shape Bundle 01

Let us know if we can help you with finding some other shapes that you are interested in and cannot find on MarketOrers.net platform just yet.

Heavy Gold Necklaces for Everyday’s Wear or Special Occasion

Discover wide range of beautiful Heavy Gold Necklaces of different shapes and styles amongst our Single Necklaces product category.
22ct Yellow Gold Heavy Necklace 06

All Heavy Necklaces are available as a individual or bulk order on our Retail dedicated platform.

22ct Yellow Gold Heavy Necklace 04 22ct Yellow Gold Heavy Necklace 03

Our Necklaces are made of 22 carat yellow Gold in combinations of Gold and Rhodium, Emanel, CZ Stones and much more…
Please let us know if there is anything specific that you are looking for and we will be happy to help you get what you want.

22ct Yellow Gold Heavy Necklace 09