Press Coverage

MarketOrders Co-Founder quoted in CIO on IT mistakes sparking success

Our COO & Co-Founder, Sukhi Jutla, was recently quoted in CIO article ‘7 common IT mistakes that can spark future success’.
The journalist, Paul Heltzel, wrote:
Sukhi Jutla, co-founder of MarketOrders, recommends an iterative approach for technology projects, then doing real-time testing.
“Mistakes are a byproduct of finding your way to success or, in other words, finding what actually works,” Jutla says. “It’s highly unlikely you’ll ever launch a product that’s perfect, but you can launch a product where it’s constantly being improved by each user experience. This leads to cumulative positive effects for the long term.”
Jutla has found, in her experience, that too much focus on upfront requirements for a project leads to delays and obsolescence before getting off the ground.

“In the past, I’d spend up to 7-8 months working with the team to identify the requirements needed, only to find that when it came to the actual build, so many features were now already out of date,” she says. “Aim to get a working prototype out as soon as possible to get real-world feedback from real users.”
Jutla now embraces the Scrum methodology because it enables her to re-align goals and plans in real-time. “You have to be prepared to fall flat on your face a few times,” she says, “to bump into a few roadblocks and to fail but knowing that all of this is vital information that you feed back into your next moves.”
You can read the full article here.
It was also featured on CIO Brazil, which you can read here.