MarketOrders is modelling a B4B concept to enhance consumer centric culture among independent gold jewellery retailers.
photo credit: https://pixabay.com/en/jewelry-store-wedding-rings-wedding-1803808/
B4B is ‘Business-For-Business’ and it differs from the traditional B2B model (Business-To-Business) by putting the SMEs at the heart of every transaction.
SMEs are empowered to source and order the products they want as opposed to the B2B model whereby manufacturers produce what they want and then push the products down the distribution channel with no regards as to what the SMEs need and want.
And the SME is the one who knows what they need as they face off to the end consumer on a daily basis.
By using MarketOrders, SMEs can tailor their orders to what they need and the data we collect helps them to analyse what products are selling the best. They can use this data to make better and informed decisions.
photo credit: https://pixabay.com/en/man-people-achievement-african-3230661/
There is a severe lack of such data in the jewellery trade industry but these insights are imperative and needed.
MarketOrders will be building out a detailed Data Dashboard for our SMEs so they can track and view what items sell the best.
They can use insights form this data to make better decisions and choices and ultimately be better placed to serve their end consumers. Such data can give them a competitive edge from all the other retailers, especially online, that they are now facing.
Are you a SME operating in the jewellery business? Please share your thoughts and tell us how MarketOrders can serve you better by leaving a comment below this post.
Written by CEO & Founder, Ram Krishnna Rao
