Our Co-Founder & COO, Sukhi Jutla, was recently quoted in CEO Blog Nation article ’20 Entrepreneurs Explain The Disruptions Happening In Their Industries’.
She said: “The jewellery industry tends to mimic what happens in the apparel industry and the key trends we see are: Internalisation – today, the jewellery industry is still primarily local but we are seeing consumers who want to shop global brands and not just those located in their area. They want more choices and options to choose from. Hybrid consumption – though most high-value items tend to be sold in-store, it is clear to see that consumers use online tools to research the product they want so they are well informed when they walk into the store to purchase the item. Consumers are engaging in online research and reviews on social media prior to an in-store purchase. Both these trends are causing huge disruptions to the way retail jewellers build their businesses and serve their customer base.”
Read the full article here.
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MarketOrders quoted in CEO Blog Nation on disruption
