MarketOrders quoted in Mighty Call article on crowdfunding

Our Co-Founder & COO, Sukhi Jutla, was recently quoted in Mighty Call article ‘Time to Save (or Fuel) Your Business With Crowdfunding! Simple Guide’.
She said: “The official launch of your campaign should just be 20% of the work, the remaining 80% of the work really needs to be done … prior to the launch and this includes building your potential investor base and making progress on your product so you can show investors what you are building.”
“Don’t make assumptions about whether people have money to invest! I learnt quickly that there were many people who were willing to invest large amounts but I hadn’t been telling them I was raising so I assumed they were not likely to invest.”
“Anyone you know, ask them if you can add them to your email list. This includes ex-colleagues, family and friends […] When I was telling my local barista about my upcoming launch, though they did not invest, the lady behind me waiting for her coffee eavesdropped into my conversation and later asked me for more details about my crowdfunding launch and went on to invest a small amount!” 
“Help other people succeed in their crowdfunding launch by sharing and supporting their campaigns,” says Sukhi Jutla. “Social karma is important and it’s likely that when you need help spreading the word about your campaign you will have an army of people ready to help because you helped them too.”
Read the full article here.