In the previous post, we touched upon how MarketOrders is using a three-pronged strategy approach. These are centralisation, creating unique IP and e-commerce. In this post, we deep dive into each of these approaches and show why the gold industry needs to adopt a centralised platform.
The first strategy as an entry point is to create a centralized platform for the entire Gold Jewellery Industry This will allow retailers visibility and to conduct trade securely. These include discovering new jewellery designs and managing their common audit trail between counterparties on a single platform. In the first instance, MarketOrders platform allows retailers and manufacturers to buy and sell gold jewellery and grow their business.
Gold jewellery retailers and manufacturers do not have resources such as expertise and capabilities to digitize their retail shop offerings. This is why its essential to have a digital marketplace. Once retailers get used to trading online, MarketOrders platform can expand quickly to emerging countries and expand the gold jewellery business growth digitally. Global buy, Local sales.
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The Second pronged strategy of MarketOrders is by creating Unique IP as a value-adding component of the platform. This includes our unique ‘On Demand Order Aggregator’ system via our smart router system and data-driven supply and demand scoring system.
This IP will serve as a unique and inimitable differentiator. As the density of the platform increases, developers can create more attractive IP for MarketOrders platform, which will create higher demand and leads to a greater usage of the platform. This will create a virtuous circle.
The third pronged strategy is by MarketOrders providing centralization and concentrated digitize commerce for the Gold jewellery industry. It also can leverage its position to allay fears among traders on the platform.
MarketOrders is a non-manufacturer and non-retailer to allay competitive fears among traders who are using MarketOrders Platform.
All these three strategies establish MarketOrders platform as the dominant standard to digitize Gold Jewellery commerce.
Written by CEO & Founder, Ram Krishnna Rao