Apple says it doesn’t want consumers’ personal data

CEO Tim Cook continues to make privacy real and not just talked about

 
“Cook is right to stress Apple’s focus on data protection as this is what will help them stand out from the competition in the areas they are now looking to dominate,” Sukhi Jutla, the Founder & COO at MarketOrders, told ConsumerAffairs. “He has cleverly picked the one key thing that his competitors have got so badly wrong, and the one area Apple can become the leaders in.”
 
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