Our Co-Founder & COO, was recently quoted in Fintech Global article ‘Tips from industry players on how FinTechs can survive through the coronavirus pandemic’.
The journalist wrote:
Sukhi Jutla co-founder of online marketplace for jewellery, MarketOrders said, “Prepare for a tough ride ahead in these unprecedented times. It’s going to be tough and there will be lots of unexpected challenges that, as founder, you will have to be creative in finding a solution to.”
MarketOrders’ Sukhi Jutla said, “Cut back on non-essential spending and longer-term commitments and projects and focus on ensuring you have cash flow to get you through the next few months. Try to apply for other types of funding such as loans or negotiate credit terms with suppliers if possible.”
You can read the full article here.
Category: Press Coverage
Our Head of PR & Coms, Caroline Hoffmann, was recently quoted in Databird Business Journal article ‘Marketing during COVID-19: What’s the right strategy?’.
She said: “The coronavirus has definitely disturbed the economic climate and businesses better adapt the way they communicate to their audience.
The first thing they should do is to stop advertising their product or service the same way as they’ll come across as insensitive and selfish.
In this situation, I recommend a marketing strategy that includes 3 steps: acknowledging the situation, educate, and spread positive vibes.
Even though these exceptional circumstances might lead to some economic distress, businesses should acknowledge the crisis and show compassion. Show your audience that you care about what is going on and that you’re ready to help any way you can. Although, depending on your service or product, you might not be able to maintain any activity, showing your followers that you care will only make your brand more likeable.
Businesses should also educate their audience on ways they might be able to help businesses and others.
For businesses like restaurants, a way to help might be ordering deliveries. For other businesses who have no way to maintain any kind of activity, they should share about ways people can donate to relevant charities or how they can save lives like staying at home if possible. Take this opportunity to position yourself as a leader and give advice people will share and follow.
Businesses should definitely share positive vibes while staying respectful, as this is a very serious crisis that people have died from. You must find the right balance and share some good news and positivity. People won’t remember what you said but they will remember how you made them feel. Making your followers laugh, smile, or just feel good will also help your brand image.”
Read the full article here.
MarketOrders CEO, Ram Krishnna Rao, was recently quoted in Carol Roth article ‘Biggest Mistakes Small Businesses Make’.
He said: “Ask customers feedback! A big mistake small businesses can make is not asking their customers what they want. Sometimes, it’s too convenient to build what you want without asking your customers what their pain points are. In the early days of running my business, I thought it would be cool for our customers to order products via a tablet. I ordered 15 tablets and not a single customer used them! They preferred their laptops and found the tablet too fiddly to work with. That could have been avoided with 1 conversation!”
You can read the full article here.
Our Head of PR & Coms, Caroline Hoffmann, recently wrote an article for Kivo Daily on ways to get press coverage without any budget.
In her article ‘8 Tips to Get Press Coverage Without Spending A Penny’, Caroline gives 8 tips on how to build your profile, find the right strategy that answers your needs, and pitch journalist.
Read it now!
Our Co-Founder & COO, Sukhi Jutla, was recently quoted in E-Crypto News article ‘How The Coronavirus Is Affecting The Crypto And Blockchain Markets (Exclusive Interview)’.
She said: “As with all financial assets market volatility can have a strong impact due to the panic and instability created when global epidemics occur. Most financial stock exchanges have been affected as investors are gripped with fear and worry. In most cases, it is fear that drives the markets! So I expect to see continued volatility in crypto-assets and markets as the Coronavirus pandemic continues.”
You can read the full article here.
Our CEO, Ram Krishnna Rao, was recently quoted in Finance Magnates article ‘Will Malaysia Become Fintech’s Next Global Hub?’.
Journalist Rachel McIntosh wrote:
Indeed, Ram Krishnna Rao, chief executive and co-founder of blockchain-based gold jewelry platform MarketOrders, told Finance Magnates that “geographically, [Malaysia is] located close to where the innovation is happening in this space: Singapore, China, Hong Kong and Korea, [which] all have been leading the way when it comes to Fintech innovations including blockchain and cryptocurrencies.”
Rao also pointed out that the country is also becoming increasingly attractive to Western countries who have an interest in finding a low-cost workforce: “we are seeing an increasing number of western companies utilising the tech talent in Asian countries where the population is increasingly becoming English fluent and the tech pool is growing and cheaper to employ,” he said.
Indeed, “as a Malaysian myself, I have seen the country as a whole and its people start to become aware of the Fintech opportunities available to them,” Rao commented.
Of course, technological advances are also boost ing business in Malaysia–” the infrastructure is also being developed with an increasing number of co-working spaces, good internet connectivity and the introduction of Digital Free Trade Zone (‘DFTZ’) by the Malaysian Government in 2017 to help local businesses export goods printing those in e-commerce,” Rao said.
You can read the full article here.
Our Co-Founder & COO, Sukhi Jutla, was recently quoted in E-Crypto News article ‘Is Bitcoin Jinxed At $10,000? E-Crypto News Talks To Industry Heavyweights(Exclusive)’.
She said: “Wild fluctuations in cryptocurrencies (and any currency for that matter) typically happen when markets are unregulated and uncertainty is high, though bitcoin is still an unregulated currency, the markets are getting more comfortable with bitcoin as it reaches wider adoption and trust.
We are now seeing markets stabilise a little as bitcoin is seen as one of the most trustworthy cryptocurrencies out there. Will BTC rise above 10,000USD? This could still happen if we see more volatility in global financial markets otherwise we may actually see signs of stabilization in the markets which is actually a good thing for the long term as this will encourage wider adoption of cryptocurrencies and show that it is the currency of tomorrow.”
Read the article now!
Our Co-Founder & COO, Sukhi Jutla, was recently featured in Eastern Eye article ‘International Women’s Day: ‘Stand up and speak out to affect change’’.
She said: “Financial equality is a vital complement of ensuring a gender-equal world as it ensures opportunities are available to all and not just those who can afford it. My pledge this year will be to ensure there is gender pay transparency in my company to ensure equal pay for equal work.”
Read the article now!
(Photo credit: AP Photo/B.K. Bangash)
Our Co-Founder & COO, Sukhi Jutla, was recently interviewed by E-Crypto News for the International Women’s Day.
In the article, titled ‘Ten Questions: One-On-One With Sukhi Jutla’, Sukhi tells us about what it’s like to be a leading figure in Fintech, to be a woman working in technology, and more.
Read the interview now!