MarketOrders quoted in Carol Roth article about mistakes small businesses make

MarketOrders CEO, Ram Krishnna Rao, was recently quoted in Carol Roth article ‘Biggest Mistakes Small Businesses Make’.
He said: “Ask customers feedback! A big mistake small businesses can make is not asking their customers what they want. Sometimes, it’s too convenient to build what you want without asking your customers what their pain points are. In the early days of running my business, I thought it would be cool for our customers to order products via a tablet. I ordered 15 tablets and not a single customer used them! They preferred their laptops and found the tablet too fiddly to work with. That could have been avoided with 1 conversation!”
You can read the full article here.