MarketOrders quoted in Real Business article on how to start a business

Our Co-Founder & COO, Sukhi Jutla, was recently quoted in Real Business article ‘How to start a business’.
She said: “Prior to starting up on my own, I worked in investment banking for over a decade. I was able to use the experience and skills gained from my previous role as a business analyst and project manager to research into the jewellery industry.
I found that within the jewellery industry less than 4% of all transactions were done online simply because there was no secure way to process such transactions. I knew I wanted to create a tech company that was able to seamlessly and securely digitise the supply chain process and help retailers and suppliers to access the gold and diamonds they needed.
MarketOrders is my third jewellery-focussed start-up, and the lessons I learned from my previous ventures have proven invaluable when launching MarketOrders.
I set up MarketOrders in less than 10 minutes for £13 on Companies House and used my savings to build a rudimentary website where I could test my idea – outsourcing the tech development to a company in India to help with cash flow.
After trailing my website for four months and generating over £60k in revenue, I realised I had a viable business model. This gave me the courage to seek growth funding. After several unsuccessful attempts of raising funds from venture capitalists, I decided to raise funds via crowdfunding platform crowdcube.com.
After a crowdfunding campaign, I exceeded my target goal of £400k as I welcomed 191 new customers”.
You can read the full article here.