While the volatility is positive for speculative investors, it is also causing more hesitancy on the part of consumers to use it as a reliable fiat currency alternative. Unfortunately, the cryptocurrency craze has attracted too many ICO startups whose intentions are focused solely on watching their valuation being pushed to the pinnacle by the speculators. Often, there is no other utility outside of their cryptocurrency merely being a way to inflate their bank accounts.
MarketOrders solves the problem and challenges faced by offline retailers in dealing with millennial generations of consumers by creating a tech marketplace for them. Millenials are Smartphone driven and attention deficit and need to be able to access information on demand and on their mobiles.
photo credit: https://pixabay.com/en/office-meeting-business-partners-336368/
How is MarketOrders solving this challenges?
MarketOrders is bringing a Converging platform for offline retailers to future proof it by embracing new technologies using blockchain technology- NOT the least of which is the advent of cryptocurrency.
Blockchain invented a trust-less decentralized currency, owned and transacted by entire communities and movements. This could not be accomplished with traditional [fiat] currency in the circulation.
photo credit: https://pixabay.com/en/block-chain-shaking-hands-handshake-3468276/
For the first time in the modern history, communities can be served by currencies of choice without geographical boundaries, language, race, and religion restriction.
Despite a multifold of possibilities this new technology presents, it is critical that MarketOrders focuses initially on embracing this digital era and the millennial uprising that is causing disruption to offline retailers [brick and mortar].
This trend is being driven by a desire to tap into the rise of the experiential economy.
This experience became the blueprint for every brick and mortar shops. Digitization brings so much of convenience but customers are still looking for surprises and spontaneity in their shopping experience, which can only be achieved with a physical environment.
This actually creates positive tension between convenience and smart shopping with the experiential element to it and bring realization to an entire retail industry that in today’s digital and fast-moving technology world, only remain constant is the change.
Therefore, retailers are under pressure to move quickly to implement technology into their business. Retailers are constantly seeking technologies to both bolster customer experience and increase efficiency. To execute this vision of online and in-store experiences powered by technology, retailers need to leverage the critical skill sets of both business leaders and infrastructure and operations professionals, which can be very expensive for small retailers.
Written by CEO & Founder, Ram Krishnna Rao