Why Retailers should be embracing blockchain

 

 
There have been many stories in the press lately about how the high street is dead. But is this really true? Will the high street die…or is it just time for them to embrace blockchain?

 
We at MarketOrders are always keen to bring fresh ideas and new approaches to our customers, the retailers. We help them to keep up to date with the latest technology and help them to embrace the digital world.

We know from our vast experience that the use of technology in brick-and-mortar shops is vital to help drive deeper customer engagement and emotional connections with local retailers and customers. This, in turn, will elevate the customer experience and create an incentive for shopping offline and driving purchase intent.

 
At MarketOrders, we believe the future of retail sits at the intersection of e-commerce and brick and mortar. We call this the converging platform and this is what MarketOrders is doing.

 
The reason why the giants of e-commerce such as  Alibaba, Amazon and eBay are flourishing today is that they embraced technology and its potential from the very beginning.

 
This is critical. Tech cannot be an afterthought or a side dish. Retailers must embrace technology and have a digital strategy present from the very starts.

 
The rise of cryptocurrency

 
As blockchain tech turns 10 years old, it’s becoming a household word among the millennial generation. While the cryptocurrency market is establishing itself in the world of speculative trading, it has not yet been widely accepted as a viable transaction method for goods and services.

 
Undoubtedly, one of the most common questions people ask is, “How can I use my cryptocurrency aside from trading on an exchange?” Marketorders will bring a practical solution for customers to utilize cryptocurrency to buy, sell and reward in exchange for products and services, within the ecosystem of the platform.

 
Cryptocurrency is inspiring entrepreneurs to create startups, millennial generations to have ownership and association with their own currency of choices that they are craving and desire to make better choices in pursuit of their life quest.

 
Marketorders converging platform and its MOT Token [cryptocurrency] can be the lifeline the offline retailers need to transform. MOT will create the ability to transact with an opportunity to experience a smart retail phenomenon in the future of a cashless society. And we are still only at the very beginning in terms of seeing what blockchain technology can accomplish.

 

 

MOTokens [cryptocurrency] envisions and working towards a future where ultimately MOT, the native currency, will be the cryptocurrency of choice for millennials to spend, earn and transact in the digital world.

 
Our fresh and new strategic platform and approach will pave the way for offline retailers to engage with millennial generations in an experiential economy.

 
This will give millennials a direct say to how their community spends and supports the local retail scene.

 
To align the transformation of brick and mortar of the future and millennial thinkers in entering a new market free of centralization and rich with intelligence and innovation. The cryptocurrency may be just what is needed to enter the smart retail space.

 

Written by CEO & Founder, Ram Krishnna Rao