MarketOrders produces the World’s First #1 Bestselling ‘Blockchain’ Author

 

History was made at the 2018 London Book Fair when our co-founder, Sukhi Jutla, became the  World’s First #1 Bestselling ‘Blockchain’ Author!

 

 

 
As well as being the co-founder and COO of MarketOrders, Sukhi is also an author and an advocate of the blockchain.
 

 

This week at the London Book Fair, Sukhi spoke on a panel about how the publishing industry would be shaken up with the introduction of blockchain tech. She also talked about the opportunities this would offer authors and why it was important to take part in this discussion now. Because blockchain is not disrupting industries tomorrow…its happening now.

 

Sukh is also the co-author of the official Blockchain For Books White-paper that talks in more detail about how blockchain will disrupt the traditional publishing arena and was launched at The London Book Fair which is attended by over 5,000 people from 60 + countries.

 

The London Book Fair is the global marketplace for rights negotiation and the sale and distribution of content across print, audio, TV, film and digital channels.

 

We are very excited and proud of Sukhi whose book, Escape The Cubicle: Quit The Job You Hate, Create A Life You Love, is the first book to be published on the blockchain. This means you can purchase the book with cryptocurrency. 

 

Blockchain removes the need of a middleman…and that is also what MarketOrders advocates! Our platform allows gold jewellery retailers to purchase the products they need directly from the manufacturers and suppliers. 

 

Being able to purchase directly from the source means you can get better prices and access to more products. The middleman no longer can inflate the market price or control what products can go to the market.

 

Watch this space as MarketOrders will also be releasing some exciting news about how we are going to use blockchain to better serve our customers.

 

You can read more about Sukhi’s coverage on being the World’s First #1 Bestselling ‘Blockchain’ Author in the article covered by the prestigious Publishers Weekly where she made the front page during the London Book Fair:

 

 

You can check out Sukhi’s book here: https://amzn.to/2GX3nWJ

 

 

 

Written by CEO & Founder, Ram Krishnna Rao

 

Why is the B4B model so important in today’s digital consumer world?

 

Mobile technology and the Internet have empowered consumers in a way that they are now more informed about market offers than the retailers trying to sell to them. Changing their minds or switching providers is now as easy as clicking a mouse. 

The combination of commoditization and the empowered customer makes it even more important to have a Consumer Centric Culture where the experience of purchasing is just as important as the product that has been purchased. (Check out the last post to learn more about the Consumer Centric Culture).

 

 

Therefore, business owners must be able to buy the products they need in order to customise their customer’s requirement and be able to compete effectively in todays ‘experience economy’.

 

photo credit: https://pixabay.com/en/computer-laptop-business-office-3246121/

 

From B2C to C2B

Today’s era is no longer B2C but C2B. The consumer drives the transaction. Therefore, the B2B concept of “Make, Ship, Sell” is no longer applicable and is instead replaced by the B4B concept which allows retailers to buy “On Demand”.

 

 

The B4B model encourages manufacturers to stop thinking about how they can sell more products and start thinking about understanding and actively working with retailers to arrive at a specific end result. Manufactures should be working for retailers, not the other way around.

 

 

Applying the B4B concept, MarketOrders built the platform to bring “visibility of supply and Demand” for both retailers and manufacturers by “Digitization” of the entire gold jewellery industry by centralisation. A central network platform will successfully help to map out customer needs and desires which will help retailers to practice and implement a customer centric culture in return.

 

 

MarketOrders will help retailers to discover what their customers want, create greater density with designs and selection, a transparent system and increase the ability to tap into global sellers directly and faster, which will allow speed to market.

 

 

Now, using the B4B concept, business owners will be surrounded with a customer-inspired culture. In today’s digital customer era, creating a customer centric culture is and should be a top priority for all businesses, especially independent small retailers, in order to thrive in today’s customer first world.

 

The future is centralisation

Centralisation allows data and insights to be collected from every transaction. These insights can help grow the business of the participant on the platform with greater engagement to their customer closer. The building of technology embedded on the MarketOrders platform is focused on customer experience and the customer focus is at the heart of the snowball effect.

 

 

When you add the B4B concept with a centralised network, we will help small businesses to be in better control of their success at scale.

 

photo credit: https://pixabay.com/en/jewelry-manufacturing-manufacturing-1381501/

 

Why does the gold jewellery industry need centralization?

By centralizing the supply chain in the gold jewelry industry, it gives both retailers and suppliers a greater level of visibility in terms of where to source the best products they need.

 

 

The B4B model allows the technology to be built around the customer and helps small business owners understand their customer needs. For once, there will be the ability to see buying trends within the gold markets and this data can be used to generate deep insights for retailers to help drive their business success through better decisions making. These data based insights will drive greater adoption for more business growth and ultimately lead in helping achieve targeted business outcomes.

 

What do you think of the rise of the B4B economy? Post your comments below.

 

Written by CEO & Founder, Ram Krishnna Rao

 

What is a B4B model and how can it impact the gold jewellery retailers & SMEs?

 

MarketOrders is modelling a B4B concept to enhance consumer centric culture among independent gold jewellery retailers.

 

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photo credit: https://pixabay.com/en/jewelry-store-wedding-rings-wedding-1803808/

 

B4B is ‘Business-For-Business’ and it differs from the traditional B2B model (Business-To-Business) by putting the SMEs at the heart of every transaction.

SMEs are empowered to source and order the products they want as opposed to the B2B model whereby manufacturers produce what they want and then push the products down the distribution channel with no regards as to what the SMEs need and want.

And the SME is the one who knows what they need as they face off to the end consumer on a daily basis.

By using MarketOrders, SMEs can tailor their orders to what they need and the data we collect helps them to analyse what products are selling the best. They can use this data to make better and informed decisions.

 

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photo credit: https://pixabay.com/en/man-people-achievement-african-3230661/

 

There is a severe lack of such data in the jewellery trade industry but these insights are imperative and needed.

MarketOrders will be building out a detailed Data Dashboard for our SMEs so they can track and view what items sell the best.

They can use insights form this data to make better decisions and choices and ultimately be better placed to serve their end consumers. Such data can give them a competitive edge from all the other retailers, especially online, that they are now facing.

Are you a SME operating in the jewellery business? Please share your thoughts and tell us how MarketOrders can serve you better by leaving a comment below this post.

 

Written by CEO & Founder, Ram Krishnna Rao

 

PRESS RELEASE

We are thrilled to announce the co-founder and COO of MarketOrders, Sukhi Jutla, has been nominated for The Asian Women of Achievement Awards.

The Asian Women of Achievement Awards, in association with NatWest, is pleased to announce the full shortlist for 2018. From women working to fight human trafficking to a powerlifting champion and an expert in the reproductive health of astronauts, the talent of this year’s line-up is astounding. The full shortlist celebrates candidates from all over the UK and with heritage from North Korea, Lebanon, China and India. The nominees are a shining example of the trailblazing work of Asian women in Britain today. 

This year’s Asian Women of Achievement Awards will take place on Wednesday May 9, 2018, at the London Hilton on Park Lane. 

The Asian Women of Achievement Awards showcases phenomenal Asian women across the UK and celebrates the valuable impact they make to British life. The awards play a key role in redefining the contribution of Asian women; and informing a new, positive, pro-diversity debate. Well done Sukh! We at MarketOrders are thrilled you have been shortlisted for this amazing award!

AWA_meme_shortlisted

To see the official press release please click here. (link to the attached press release)

>>http://www.awaawards.com/our-alumni-category/2018/

 

#AWA2018 #awaawardsuk #AsianWomenofAchievements